WE ARE RIDERS
Our stories speak to what we believe in and the positive actions we strive to take every day.
Join us as we celebrate real journeys, dedicated riders, and the authentic moments that define our shared passion for cycling.
#rideallyear
No cutting corners
From his home in Copenhagen, nothing stops him—not darkness, cold, or rain. No excuses, just unyielding resolve. Lorenzo always rides out, never missing a training day.
WARMERS GUIDE
Warmers are thermal wraps, as they envelop
key areas like arms, legs, or knees, protecting muscles from the cold and helping to maintain flexibility.
Conquering the trash mountain
Crazy cycling community seeing opportunities where there are none.
inventions & Evolutions
Join our R&D team for an exclusive look at the new entries in the AW24 collection
HANSENS GRAVEL RACE
Picture this: a cycling event where the toughest decision isn’t navigating the terrain, but choosing between ice cream, chocolate, or milkshakes.
DOUBLE TROUBLE TWINS
The Janmart brothers took on Europe's biggest and most prestigious race: The Traka 200.
MILLIES EVERESTING
27 laps of the same climb, to reach the elevation gain of the height of Everest, on one of the longest nights of the year.
DAN ERIK + NORDIC 2
Dan Erik is a prime example of a ride rider who embraces harsh winter conditions and turns them into quality ride experiences. His winter training rides include speeding across frozen lakes, navigating local deserted backroads and climbing hairpin ascents.
TOBIAS + HURRICANE 2
Tobias, a rider for whom a cycling adventure doesn't need to be a fareaway, spectacular journey. Everyday expiditions to his local areas with outdoor coffee stops are part of his go-to enjoyments as a cyclist.
eva + insulator 2
Eva is known in the cycling world for her outstanding results in ultra-races. Nowadays, between a busy work life and parenting duties, it’s short and punchy rides that most often find their way into her busy schedule.