LET'S GO INSIDE GRIP
With confident grip, you own the ride. Danny Sørensen played a pivotal role in testing and shaping the InsideGrip gloves.
PRODUCT FEATURE, JUNE 2025
Before the ride comes the dirt - tons of it. Then the rhythm of the digger, and most importantly, the experience to shape perfect lines.
This morning Danny is sitting inside the big digger, carving the flowing lines of a new section at Frederikssund Bike Park. Overhead, towering cumulus clouds drift across the sky - a classic Scandinavian summer, with the hint of an afternoon shower.
As the first photographer arrives, Danny steps down from the machine. It's time to leave the shaping behind and change into a different rhythm on a recently finished section in the bikepark.
Danny Sørensen is a trail builder by trade and a rider at heart. For him, shaping and riding aren't just skills - they’re a way of life.
With deep knowledge of how transitions, angles, and berms create true flow, he sculpts the terrain with precision, always thinking of how fellow riders will experience it. He constantly tests the lines for speed, control, and purpose. Every take-off, landing, and turn is felt, refined, and nurtured - until it rides just right. He knows every section intimately. Because he built them. From the ground up.
He drops in. Tires buzz over packed dirt, dust rising into the shafts of sun slicing through the trees. The scent of warm pine drifts through the air. The trail is dry and perfect to keep him honest. Danny’s fully tuned in. His grip is sure, the trail’s feedback instant through the bars.
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No slip. No lag. Just seamless connection. Hand, glove, bar - as natural as touch. It’s control turned into confidence.
InsideGrip™ technology creates a locked-in feel from the inside out, eliminating unwanted movement between hand, glove, and handlebar. This trusted innovation enhances control without compromising feel or dexterity - a favorite among slopestyle, bike park, and trail riders. Both the DESCENT and VERTICAL 2 gloves were developed through rigorous testing with professional trail builder and all-around joyful rider Danny Sørensen. His standards for gear match the meticulous attention to detail he brings to shaping every jump.
Scattered along the edge of the jumps, three photographers move like friendly ghosts - ducking behind landings, chasing angles and laughter. One tracks Danny from above with a drone. Another catches him mid-air, all style and steeze. The third plays with slow shutter speeds, painting speed, skill, and flow in long, blurred streaks. It's more friends hanging out than a shoot. Casual. Playful. No pressure. Just moments. Fast, fleeting, full of energy. All for the love of the ride.
Every nuance of the trail speaks directly to Danny’s hands. No slip. No lag. Just seamless connection. Hand, glove, bar - as natural as touch. It’s control turned into confidence. And confidence becomes freedom: the freedom to brake later, lean harder, commit deeper. To turn every jump into something worth capturing - if the photographers can keep up.
