Press Room

PRESS RELEASE - 19/12/2024

From Training to Triumph: GripGrab Announces Partnerships with Team Visma | Lease A Bike and UNO-X Mobility for 2025

Copenhagen, December 2024

GripGrab, a leader in premium cycling apparel and accessories, proudly announces its partnerships with Team Visma | Lease A Bike and UNO-X Mobility as the official supplier for gloves and shoe covers for 2025. These collaborations bring GripGrab’s cutting-edge weatherproof gear to two exceptional cycling teams, equipping them for both training and racing in the toughest conditions.

A Shared Commitment to Excellence

Both Team Visma | Lease A Bike and UNO-X Mobility are renowned for their dedication to cycling excellence and impressive achievements. These partnerships underline GripGrab’s philosophy that success is built during rigorous training sessions as much as on race day.

“We are thrilled to partner with Team Visma | Lease A Bike and UNO-X Mobility to equip their riders with gear designed for the toughest conditions,” said Martin Krøyer, CEO of GripGrab. “These collaborations highlight our shared passion for cycling and our commitment to empowering riders throughout their journey. Our mantra, Ride All Year, reflects our dedication to supporting athletes who demand the best from their equipment, no matter the weather.”

Gear Designed for Champions

Both teams will rely on GripGrab’s high-performance products, including:

• Weatherproof gloves and shoe covers: Providing protection, comfort, and grip during training sessions in cold, wet, and windy conditions.
• Custom-designed race day gloves: Combining professional functionality with team-specific designs to ensure top performance and unity on the starting line.

 

Partnering with Team Visma | Lease A Bike

Team Visma | Lease A Bike, celebrated for their relentless pursuit of excellence, will benefit from GripGrab’s innovative products designed to withstand year-round riding challenges. Mathieu Heijboer, Head of Performance at Team Visma | Lease A Bike, shared his enthusiasm: “It is essential for our riders to rely on equipment that supports them in every situation. GripGrab supplies us with gloves and shoe covers that ensure grip, warmth, and comfort in the most challenging conditions. With this partner, we take our equipment to the next level.”

 

Partnering with UNO-X Mobility

As a Scandinavian team with a strong Nordic identity, UNO-X Mobility’s riders face demanding training sessions in harsh weather conditions. Thor Hushovd, General Manager of UNO-X Mobility, emphasized the importance of this collaboration: “We are excited to have a Scandinavian partner joining the team. GripGrab’s commitment to quality and functionality aligns perfectly with our values. Reliable gear during training is crucial for maintaining focus and performing at our best, and we’re confident GripGrab’s products will give us an edge in all aspects of the sport.”

Several of the UNO-X Mobility riders also expressed their trust and relief in getting GripGrab on board as sponsor. Rider Søren Wærenskjold says: “I’m looking forward to using GripGrab gear. For us northern riders, it is crucial to have warm hands and feet during training.  GripGrab’s products are important for us riders who train in cold winter climates. “

 

Inspiring the Cycling Community

The partnerships between GripGrab,  Team Visma | Lease A Bike, and UNO-X Mobility represent a fusion of innovation, excellence, and a shared Scandinavian heritage. Together, they aim to set new standards for performance while inspiring riders worldwide to embrace the preparation and passion that drive the sport forward.

 

 

PRESS RELEASE - 15/03/2024

Press Release: GripGrab announces the launch of its all-new range of summer cycling wear

New Summer Cycling Wear

Scandinavian brand GripGrab has been equipping riders with essential cycling accessories for over two decades and is well known for its gloves and shoe covers that have enabled cyclists to ride in all conditions. Now, GripGrab is thrilled to announce the launch of its newest category: summer cycling wear. The new summer cycling wear makes GripGrab the complete brand, providing cyclists with everything they need to ride in comfort, style and confidence.

A celebration of functionality and style

The GripGrab summer cycling wear is meticulously designed to elevate your cycling experience. Embodying the essence of Scandinavian design, the GripGrab summer cycling wear is a fusion of form and function. Each item is skilfully crafted to deliver optimal performance while exuding a sleek, modern and simplistic style that withstands the test of time. The clean lines, muted tones and attention to detail make the collection a perfect blend of aesthetics and purpose.

GripGrab is well known for combining technical excellence with the joy of cycling. With 25+ years as passionate riders, this summer cycling wear is a celebration of all the positive moments on a bike. Whether you're enjoying a training ride with friends, conquering a challenging climb or giving your all at a race, GripGrab summer cycling wear is designed to enhance every aspect of your ride.

 Featured products

The new GripGrab summer cycling wear category offers a carefully curated range of products that have earned their place in the line-up by meeting specific functional needs. Making purposeful cycling wear in a timeless style is key to understanding GripGrab's mission of making gear that allows you to ride with confidence in all conditions. 

Key factors about GripGrab Summer Cycling Wear:

• Based on 25+ years of passion for cycling
• Ingrained and persistent priority on functionality, comfort and quality
• Elegant timeless Scandinavian design
• Delivering performance in comfort

Below are four product examples from the range that show this approach

Grinta Short Sleeve Jersey

"Grinta" refers to the mental and physical toughness, resilience and strong-willed attitude that cyclists exhibit, especially when facing challenging conditions, difficult terrain or intense racing situations. The Grinta Short Sleeve Jersey is designed precisely for this type of ride. It is aerodynamic and achieves a best-in-class combination of enduring comfort and performance. Its snug sleeves and compressive body offer a streamlined fit. The high-end woven fabrics guarantee exceptional durability while providing an impressive second-skin feel.

The innovative textured fabric, with micro-channels on the front and back panels, enables thermo-regulation and moisture management, eliminating the need to wear a base layer. With premium details like raglan sleeves, no underarm seam, a low collar and a bonded bottom hem, this sun-protective jersey seamlessly blends performance and comfort for an unparalleled cycling experience.

The GripGrab Grinta Short Sleeve Jersey is made to help riders push their limits during a race, a long ride or any other ambitious personal cycling challenge.

Airflow Lightweight Short Sleeve Jersey

This superlight and breathable jersey is made for intensive summer rides. The design strategically incorporates sun protection and ventilation, with UPF50 fabric on the shoulders, back panel and sleeves (most exposed), and UPF15 open textured mesh on the front panel (less exposed).

The GripGrab Airflow Lightweight Short Sleeve Jersey features sleeves with a raw cut edge for maximum comfort and a low collar to promote airflow. It is constructed with a bottom hem elastic gripper at the back and bonded finishing on the front bottom hem for a secure fit. It includes three top entry pockets and a secure zip pocket, allowing for convenient storage. To enhance visibility, all logos are reflective.

With its amazing balance of lightweight, ventilation and sun protection, it will become a go-to jersey for high-performance cycling in hot conditions.

Endurance Bib Shorts

The GripGrab Endurance Bib Shorts are designed for high performance and long days in the saddle. They are crafted from a robust stretch polyamide fabric featuring UPF50+ sun protection: a warp-knitted fabric offering a significantly higher level of compression and power compared to other traditional cycling wear fabrics.The bib shorts incorporate the anatomically shaped Paris HPS pad from Elastic Interface to deliver exceptional comfort during extended rides. This top-of-the-line pad consists of ultra-high-density foam topped with a fabric that includes carbon threads, offering antistatic and bacteriostatic properties. Additionally, the pad features perforated inserts to enhance breathability and moisture management.

The elastic hems, with an inner silicone gripper around the thighs, ensure a secure fit in all riding conditions. With their highly elastic straps and breathable mesh insert at the back to enhance ventilation and moisture-wicking, these high-performance cycling bib shorts are an ideal choice for epic summer rides.

Adventure Cargo Bib Shorts

Crafted from high-end durable stretch polyamide fabric, the GripGrab Adventure Cargo Bib Shorts offer long-lasting performance and a comfortable fit. With two top-entry cargo pockets lying flat against the legs and one back pocket, they provide ample storage space for snacks, tools and other essentials.

 

The long-distance gravel-specific pad from Elastic Interface is designed to be denser and smaller, ensuring quick drying and providing specific support for extended gravel rides (Gravel Performance HCS). Additionally, this pad with antistatic and bacteriostatic properties features perforated inserts to enhance breathability and moisture management.

The elastic straps and breathable mesh on the upper body optimise air flow and sweat management.

These cargo bib shorts are designed for long-haul experiences, off-road adventures and multi-day rides.

BACKGROUND

Functionality first   

GripGrab emphasises that its focus on functionality is paired with a timeless style, so each product is of optimal value and has a long-appreciated cycling life with the customer. The cycling wear is developed with the same high attention to detail and functionality that is treasured from GripGrab’s range of gloves, shoe covers and winter cycling wear. 

Beyond trends and fashion

The earthy, warm colourways of the products demonstrate a stability that transcends trends and fashion. Timeless colours present a sensible choice in the long run. No need for a rider to constantly update their cycling wear wardrobe. This not only saves money but also reduces waste and promotes sustainable choices. GripGrab believes that timeless colours allow us all to express our identity as riders without succumbing to the pressures of constant change.

RIDE ALL YEAR

With the launch of summer cycling wear, GripGrab strengthens its position as the Ride All Year brand: encouraging us all to take advantage of every season and ride in all weather conditions. GripGrab’s Scandinavian heritage and DNA are not only evident in every product available to riders but also in the fact that fans, peers and employees never hold back when venturing out on rides regardless of the weather and season. 

Available now

The GripGrab Summer Cycling Wear is available now via GripGrab’s extensive European retailer network. 

The full range is also available now on GripGrab.com

Please get in touch if you´re interested in receiving specific products for test and review

Ride all year.

GripGrab

PRESS RELEASE - 01/03/2024

Press Release: New Short Finger Summer Cycling Gloves

Engineered for optimal functionality

The new range of GripGrab short finger gloves carries forward the tradition of GripGrab’s excellence that cyclists have come to trust. Engineered to a level of optimal functionality, the gloves boast a meticulous design that combines comfort, durability and grip – ensuring the rider experiences the ultimate connection between hand and handlebar. Crafted with state-of-the-art technology, the new GripGrab short finger gloves are more than just an accessory: they are essential companions for cyclists who demand the best comfort.

Improving what was already good

The new GripGrab Short Finger Summer Cycling Gloves represent a leap forward in the design of cycling essentials, taking what was already good and making it even better. When it comes to functionality, there's always room for improvement. GripGrab understands that product development is an ever-evolving concept, and these gloves embody the brand’s commitment to designing and developing cycling gear that enables riders to experience cycling in the best way possible.

Resourceful design with reduced impact

The new Summer Cycling Gloves are made with a conscious choice of using recycled materials. By incorporating recycled materials (up to 90%) in the gloves, GripGrab delivers new gloves that are both environmentally responsible and performance driven.

Featured products

The new GripGrab summer short finger cycling gloves range offers a carefully curated set of products that have earned their place in the line-up by meeting specific functional needs. Making purposeful cycling wear is key to understanding GripGrab's mission of making gear that allows you to ride in all conditions.

Below are two prime product examples from the range that show this approach.

Expert RC Max Padded Short Finger Summer Gloves

The GripGrab Expert RC Max Padded Short Finger Summer Gloves combine maximum comfort with exceptional durability. These gloves feature Ride Comfort Max padding to maximise comfort in multiple handlebar positions.

The unique padding blend includes strategically positioned high-density foam in combination with memory foam, ensuring superior cushioning on long rides. The high-end microsuede palm is perforated to enhance breathability and offers exceptional abrasion resistance. Grip is enhanced with a silicone pattern for a secure handlebar hold. The back of the gloves uses elastic mesh, providing great comfort and optimised ventilation. The thumb is constructed from a thin microsuede layer, perfect for wiping sweat away from your skin or cleaning your glasses.

Drawing from two decades of experience in crafting cycling gloves, the GripGrab Expert RC Max Padded Short Finger Gloves mark the next level in glove design, succeeding the renowned GripGrab SuperGel gloves. These gloves excel in every aspect expected of summer cycling gloves, providing enduring comfort and superior protection while enhancing durability and using recycled materials. Crafted with a focus on quality and durability, these gloves are designed to be your enduring cycling companion.

ProRide RC Max Padded Short Finger Gloves

The GripGrab ProRide RC Max Padded Short Finger Gloves are designed to offer lasting hand comfort during long days in the saddle.

These gloves incorporate strategically placed padding designed for optimal comfort in various hand positions on the handlebars. The unique padding blend includes high-density foam in combination with memory foam, designed to reduce hand fatigue on long rides. The durable microsuede palm enhanced by silicone print, ensures a secure grip and protection in case of a crash, offering confidence and comfort during your rides.

Fans of the legendary GripGrab ProGel short finger gloves will appreciate this next generation model, drawing on two decades of expertise in designing cycling gloves.Designed with innovative patterns and materials, with a focus on using recycled content, these gloves will enhance the comfort and protection of your hands during long rides.

 Ride Comfort Levels

The GripGrab short finger gloves range offers two padding configurations: RC Lite and RC Max. Each configuration features an ergonomic design based on the natural contours of the hand. With strategically positioned padding, pressure points and nerve areas are protected, ensuring optimal ride comfort.

RC Lite Gloves with RC Lite padding provide essential cushioning for entry-level cyclists on short to medium rides. The RC Lite configuration includes effectively placed padding to emphasise the protection of the Ulnar nerve, resulting in a comfortable experience with both flat-bars and drop-bars.

RC Max Gloves with RC Max padding offer a fully padded design that provides control and grip. The RC Max padding covers the Ulnar nerve and sensitive pressure points around the Thenar area. The RC Max configuration is designed for longer rides on road and gravel, catering to riders seeking maximum comfort with drop-bars. The RC Max padding also contributes to improved crash protection.

The GripGrab Short Finger Summer Gloves are available now via GripGrab’s extensive European retailer network.

Please get in touch if you´re interested in receiving specific products for testing.

Ride all year.

GripGrab

PRESS RELEASE - 02/12/2022

Press release: GripGrab Explorer Waterproof Gravel Shoe Covers Launching the GripGrab Explorer – gravel-focused shoe covers for drop-bar riders whose adventures take them beyond the paved road

By popular demand, and after countless hours of testing, GripGrab is proud to launch the new Explorer Waterproof Gravel Shoe Covers. Based on the popular Flandrien Road Shoe Covers, this off-road cousin brings style and waterproof functionality to off-road riding

Following the launch and popularity of the Flandrien – which combines the retro style of the ‘Belgian bootie’ with modern waterproof technology – riders were quick to ask when a more robust off-road version would be released that could put up with the demands of gravel riding.

Now, with the launch of the GripGrab Explorer Waterproof Gravel Shoe Covers, that time has come. Hours of design work and in-the-field testing, through several generations of prototypes, have led to the version that is now available for purchase.

For now, the GripGrab Explorer Waterproof Gravel Shoe Covers are available exclusively on gripgrab.com but they will made available through selected retail partners in the near future.

Research and development

The design, functionality and features of the Explorer Shoe Covers were meticulously developed in cooperation with elite gravel riders – providing feedback from numerous test rides in varying conditions. As a Scandinavian brand, GripGrab embraces the conditions – meaning that wind, rain and cold shouldn’t be a barrier to riding.

Forget off-seasons, cyclists can ride all year – by choosing the right gear for the right conditions.

The Explorer shoe covers feature enhanced weather protection, so your gravel ride will be a great experience, even in demanding conditions.

Designed for cold and wet weather

The mission with the Explorer was to create a pair of versatile shoe covers specifically designed for gravel riding in cold and wet conditions. The result uses cutting-edge waterproof membrane technology to create shoe covers that look great and perform.

Three-layer waterproof construction

A three-layer composition consists of an insulating inside knitted layer, a fully waterproof membrane and a robust outer knitted layer. The choice of materials combines fully waterproof functionality with a modern take on a retro design.

Form fitting and zipperless design

The high-stretch fabric provides a form-fitting profile, while the zipperless cuff reduces irritation and extends product life compared to standard zip designs. Shoe covers that look and feel great.

Toe cap reinforcement

The TPU toe caps on the Explorer protect the front of the shoe covers from wear and impacts. The toe caps are key to the enhanced durability of the gravel specific design.

Made from injection moulded TPU, they protect areas of the shoe covers that are repeatedly exposed to abrasion during your rides and when getting on and off the bike.

Shoe underside reinforcement

The strategically placed TPU underside wear patches further enhance durability.

These patches are positioned between the forefoot and heel treads – an area that receives notable impacts from rough surfaces when walking off-road, and an area that can come into contact with the pedal if the pedal is missed when trying to clip in.

The protective TPU patch helps avoid damage to the soft knitted fabric.

All you need to know: Explorer Waterproof Gravel Shoe Covers

PRESS RELEASE - 16/11/2022

GripGrab will launch Cycling Wear for AW23

Danish cycling essentials brand, GripGrab, is betting big for Autumn-Winter 2023 by entering a completely new category with its first complete range of cycling wear. The brand has listened to its growing base of loyal customers who want functional, good looking and innovative kit from their favourite brand 

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GripGrab is set to enter a new market for Autumn-Winter 2023 with a new, extensive range of cycling wear – so now riders can dress head-to-toe in the brand’s kit and ride all year. GripGrab has already lined up meetings with its most trusted retail partners across Europe, so that the planning for consumer launch in August/September 2023 can be a true omnichannel event across GripGrab’s extensive sales channel network.  

The past 22 years of continuous growth within the areas of gloves, shoe covers, base layers and socks have taken the brand across the world. Now, the founders say, “it’s time to take the range up a notch, by launching our first collection of cycling wear as part of our extensive product portfolio”. 

The GripGrab cycling wear collection is not intended to showcase “just another cycling wear brand”. GripGrab wants to challenge the status quo and do things the GripGrab way. GripGrab has entered the development with a clear vision and a strong value proposition that reflects the overall company values. 

“It is our ambition to be able to equip cyclists from top to toe, which quite obviously requires cycling wear. Contrary to what most brands do, we believe the cold, dark and wet conditions of Autumn-Winter is the right time to do it. This is where we can really show what we can do”  – Kristian Krøyer, GripGrab co-founder and head of R&D 

AW is GripGrab’s peak season. That is when riders are most challenged by the weather – especially in Scandinavia, GripGrab’s home, which is where the brand gets most of its inspiration. Cyclists who actively choose to ride all year, for whom there is no off-season – these are GripGrab’s target riders. For riders who don’t yet ride all year, the kit will enable them to do so. With a complete range of essentials for all possible weather conditions, the next step is to launch a range of essential cycling wear items with that specific GripGrab touch.  

Essential layering system

The range is based on an ‘essentials layering system’, which allows the customer to own only a few key items which, when combined in different ways, are the perfect match for the specific temperatures and weather conditions on any Autumn-Winter ride. Combined with the existing series of GripGrab base layers, merino socks, arm and leg warmers or other products, cyclists can complete the kit they need so they can ride all year. 

These first products have been designed and developed to have a strong connection to GripGrab’s core categories, thus making cycling wear a want-to-pair with existing, trusted essentials. An example is the next generation AquaRepel Water-Resistant Leg Warmers that will pair perfectly with the newly developed AquaRepel Water-Resistant Bib Shorts. The collection focuses on what the brand defines as “cycling essentials” – products that can be joined together and combined with accessories to kit you out with the perfect solution for any weather conditions.   

“In the development of the new cycling wear, we have stayed true to our sustainability promise to create products that last longer and that implement recycled materials, as long as durability is not compromised. The new range will reflect our sustainability-driven approach anchored in the idea of managing cycling life with fewer products, reducing the need for washing and making products that last longer. An example of such product versatility is our non-padded AquaRepel Water-Resistant Bib Tights which come paired with premium padded cycling shorts, the Airflow Mesh Liner Shorts. The tights will be made of a high-stretch softshell fabric with a PFC-free durable water repellent (DWR) treatment that will offer waterproof and windproof protection and shield legs and lower back against rain and road spray” 

– Anne Sophie Goetz, GripGrab Product Developer 

Classics and innovations 

The collection includes well-known categories such as a rain jacket, a winter jacket, a long-sleeve jersey, along with winter bib shorts and bib tights. 

Also introduced is a new piece of kit that adds great versatility to most riders’ kit drawers. The Mid-Layer Bodywarmer Vest is a product that can be used to increase the thermal insulation of any kit. Put it underneath your jersey to get an extra level of insulation or pair it with the winter jacket when you are heading out in sub-zero conditions. This is a step up in insulation and comfort, and takes inspiration from the outdoor industry, where everyone has got used to layering up and down on the fly. 

Bundling long tights with liner shorts is based on a vision where cyclists want less kit and need to wash their entire cycling wardrobe less. With liner shorts, you only have to wash the under-layer after each ride, not the tights. The tights only need washing after three to five rides depending on the conditions they’re used in. This will also allow for a longer lifetime of the tights, as washing is often quite hard on garments. The dedicated rider, who is on their bike quite often, can then just purchase a few of the less expensive liner shorts to pair with one set of bib tights. 

These mesh liner shorts – which are also offered as a stand-alone item – feature an Elastic Interface high-density foam seat pad for pressure relief, and highly breathable fabrics for the best temperature regulation. The padded liner shorts are also perfect for indoor training sessions or can even be worn under baggy shorts. 

Subtle branding, essential colours 

The choice of branding and colours is subtle, highly functional and modern. This perfectly complements the season and Scandinavian riding style, which is seen more and more across Europe and the USA. The choice of materials is high-end, but the items are more accessibly priced compared to most established brands.    

Still an essentials brand 

GripGrab is a brand populated by cyclists, and its ‘Gripsters’ are excited to now be able to ride in their own kit – from head to toe. Although it’s very exciting for the brand to launch cycling wear, it’s important to reiterate that GripGrab will remain an essentials brand – where cycling wear just happens to fit in perfectly.

 

PRESS RELEASE - 11/10/2022

GripGrab launches new Autumn-Winter products with a focus on recycled materials and riding in all weathers

GripGrab’s new AW22 product range includes the brand’s best ever gloves plus new lines to bolster the product range of all-weather cycling essentials: now you can ride all year

GripGrab has launched a new range of products for Autumn-Winter 2022. This includes the Danish brand’s best gloves ever, so you can ride all year. The five key glove models have been designed to cover every weather type and eventuality, so cyclists can get out and ride in all conditions.

The Insulator 2 will keep off the first chill of autumn. Next the Hurricane 2 – probably GripGrab’s most versatile pair of gloves – keep the wind off your hands and shrug off light ran. As the wind chill increases and the temperature drops, the Windster 2 takeover to keep riders’ hands warm on long days on the bike. When the weather turns wet, the Polaris 2 will keep your hands warm and dry. Finally, for the coldest conditions, the Nordic 2 Lobster gloves shrug off the worst of winter.

GripGrab is at its best when the weather is at its worst

Continuing its work to get more people cycling and to keep them riding all year round, these new premium gloves will help cyclists to ride all year – regardless of the conditions.

All the new premium gloves are based on their respective first-generation predecessors. In generation two, we have used customer feedback from first-generation products, which have been on the market for several years, along with the latest fabrics to take glove construction to the next level. Overall, the range is made of 70% recycled materials.

“At GripGrab we envision a future where every cyclist on the planet is inspired and enabled to live out their cycling potential, so our mission is to inspire cyclists to explore that cycling potential and to create products that enable them to live it out. Now, with the new range of Autumn-Winter 2022 gloves – GripGrab's best ever – cyclists can ride all year in comfort, ready take on all conditions” – Martin Krøyer, CEO and co-founder

In addition to premium, top end gloves, there are also the GripGrab Ride Windproof Deep Winter Lobster Gloves – with a design much the same as the Nordic 2, but different material choices allow for a lower price point.

Away from gloves, the all-new GripGrab AquaShield Waterproof Cycling Cap is yet another step towards the brand’s mission to conquer all seasons and keep you riding outside whatever the weather.

The final new product is the GripGrab Alpine Merino High Cut Winter Socks – luxuriously soft warmth for your feet on long winter bike rides.

The product packaging has also been updated, with a reduction in the amount of cardboard used as much of the information has been moved online – which can be easily accessed using the QR code on each product’s tag (see below for the links)

Product evolutions

Chief among the product evolutions is the new optimised 1+1+3 finger split found on the lobster-style models – Nordic 2 and Ride Windproof. The optimised finger split gives a separation of the forefinger to allow for effective braking and shifting on both road and mountain bike levers. These gloves also employ a soft fleecing lining – made from 100% recycled material – with an anti-odour treatment to keep the gloves fresher for longer; this also means they won’t need such frequent washing, so they will last longer and have a lower environmental impact.

All part of the brand’s mission to make the world a better place with GripGrab in it than it would be without.

The range of gloves – from lightweight Spring-Autumn gloves to thermal lobsters to see you through the worst of winter – is curated to cover all autumn and winter weather eventualities, so riders can find what they need to keep them riding through all seasons.

PRESS RELEASE - 21/06/2022

In just two years, cycling essentials and accessories brand GripGrab has doubled its revenue

Last year was a growth-filled 12 months for family-owned business GripGrab. The Danish brand makes Cycling Essentials – the accessories cyclists need to ride in all conditions – which are sold throughout Europe. The company grew its turnover by 30% in 2021, to reach a total of almost 100 million kroner (approximately €13.1m). The next step is to enter the North American market and spread the vision of all the positive benefits of cycling – both personal and societal.

It all started with Kristian Krøyer's passion for cycling in 2000, where he saw an opportunity to make better mountain bike gloves than those already on the market at the time. The three Krøyer brothers – Kristian, Martin and Bjørn – joined forces and established GripGrab with the goal of making the world's best cycling gloves.

Now, 22 years later, the passion has grown into a rapid profit business with 51 employees, a turnover in 2021 of 98 million kroner and a wide range of different types of accessories for cycling, which are sold throughout Scandinavia and Europe.

GripGrab has redefined its category as ‘Cycling Essentials’ – that is, everything you cannot do without when cycling, regardless of cycling discipline and weather conditions. Especially within the rapidly growing segment of ‘gravel cycling’, GripGrab has experienced a perfect match between the special understanding of functionality and quality added to a single Scandinavian design.

“We are enormously satisfied with the result we have delivered in 2021,” says Martin Krøyer, CEO of GripGrab. “We had tailwinds during the coronavirus pandemic because people had to look outside to exercise. We could clearly feel it, and it turns out that people to that extent have opened their eyes to what cycling can do. You become happier, fresher and healthier – plus you can use your bike as a means of transport in everyday life. It supports our purpose of enriching lives through cycling.”

In 2020, GripGrab grew by 50% and in 2021 growth continued at a rate of 30%. Last year, 15 new employees were hired to strengthen the company's competencies and make it ready to take the next, significant growth leaps.

“We are in a place now where the volume and complexity of the tasks mean that we need extremely skilled people to be able to develop new products and enter new markets. The next step is to expand to North America in 2022, and the ambition is that in approximately five years we will have more than doubled our current turnover,” Martin Krøyer explains.

The vision is the driving force – not the economy

Although GripGrab grows and has tailwinds, the brothers maintain a long-range view. GripGrab is their life's work, based on their love of cycling and the brand that they have created together – and that is how it will continue to be.

“For us, it's not about making a lot of money, it's not about being sold or becoming the biggest. For us, in short, it is about wanting to make a difference in the world,” Martin Krøyer continues. “We want to help people open their eyes to what cycling can do, how it can improve people's lives and health and how the bicycle can be used as a means of transport, while at the same time contributing positively to the climate by allowing people to leave their car at home.

“Through our products, we want to remove the barriers that can stop you getting on your bike. We want to make the trip such a good experience that you cannot help but cycle instead of drive. Our product philosophy is to make quality products that last longer and do not go out of fashion next year. Alone, we cannot save the climate – but we can make a small positive difference,” Martin Krøyer concludes.

About GripGrab

• GripGrab develops and produces essentials for cyclists, such as gloves, shoe covers, hats, caps and socks for all cycling disciplines. Soon, there will also be cycling clothes for all kinds of weather
• The three brothers – Kristian, Martin and Bjørn Krøyer – own the company together, which they started together in 2000
• 51 employees as of 2022
• Annual accounts 2021: DKK 98 million
• Growth of 50% in 2020 and 30% in 2021
• Profit before tax in 2021: DKK 14.5 million
• Countries GripGrab is traded in: Denmark, Germany, Netherlands, UK, Sweden, Italy, Spain, Belgium, Sweden, Norway, France, Switzerland
• Sales channels: GripGrab.com, physical shops, online bike shops, Amazon
• Purpose: “Enriching lives through cycling”