Retail News - March 2024

I’m looking forward to a full season of wearing only GripGrab kit...
Martin Krøyer, CEO

Summer cycling apparel

At GripGrab we’ve been anticipating the 2024 season with an additional level of excitement as it is time to launch our awesome new spring/summer cycling wear. The first products landed in our warehouse a couple of weeks ago, and they look and feel exactly as great as we had hoped for. Our awesome operations team have worked hard to get them packed up and shipped to you so that you’re ready to start the sales campaign!

My personal favourites from the new range include our Ride Jersey, which will be my go-to for all my daily commutes, and our Adventure Cargo Bibshorts and Grinta Jersey for the big events. Like it or not, it’s difficult to argue against the benefits of your bibs having two side pockets that allow for easy access to snacks when you’re spending a full day in the saddle

Back to the roots with new short finger gloves

It was the idea of making better cycling gloves that led my brother Kristian to found GripGrab 24 years ago, and ever since the early days we have both been obsessed with creating the best gloves imaginable. We take pride in being nerdy about gloves, and by building on our 24 years of experience and dedication, we’ve developed three new short finger gloves which once again take functionality, look, feel and quality to the next level. We’re introducing a brand new take on glove padding which you’ll hear much more about in our marketing campaigns – so stay tuned.

Shoe covers – our 2nd love

Someone once said to me that he thought shoe covers are the most boring product category imaginable. I could not disagree more. Wearing the right pair of shoe covers can make or break your ride experience. In 2023, I rode the Tour of Flanders Sportive with a fellow Gripster and it was pouring down the whole day, but thanks to my prototype AquaShield 2 shoe covers I managed to stay comfortable throughout the entire 177km ride. Shoe covers have always had a special place in our hearts and it is with great excitement that we introduce the AquaShield 2 in two versions – ROAD and GRAVEL. I’m convinced that both products will set new standards for functionality and quality.

Time to get aero

This season also marks the introduction of GripGrab’s first ever aero socks – The FastStream Aero Cycling Socks. During the development of the new socks, Kristian and I made a trip down to Bike Valley in Belgium where we tested the different prototypes in the wind tunnel. So, do aero socks really mean you save watts and go faster? Try a pair and judge for yourself – personally I’m convinced and will be wearing them for all my road races this season!

Let’s make some noise!

Our fantastic marketing team have put together a great launch campaign which will be kicked off across Europe on 25th March. This will be our most comprehensive campaign to date, covering the entire digital marketing ecosystem as well as physical events and community activation. Please follow the links below to experience and download content and assets – we hope you find it compelling to use to support the campaign on your own channels and platforms.

Campaign assets for newsletter, social media and web - view & download
Official Press Release (cycling wear) - view & download
Official Press Release (short finger gloves) - view & download