History

How we got here and the road (or trail) ahead

GripGrab is a family run business, founded by the three Krøyer brothers in 2000. GripGrab is today run by Martin Krøyer – as Chief Executive Officer, and Kristian Krøyer – as Chief Product Officer.

Launched in Denmark, where the brand is still headquartered, there are now Gripsters across Europe and further afield in Pakistan. Products are sold worldwide, directly on GripGrab.com and through our Third Party Retail partners.

At GripGrab, we envision a future where every cyclist on the planet is inspired and enabled to live out their cycling potential. Our mission is to inspire cyclists to explore their potential and to create products that enable them to live out that potential.

With this, we aim to enrich lives through cycling.

We are dedicated to cycling and an active lifestyle. As riders ourselves we live and breathe what we do. Our Scandinavian base and roots enable us to know that quality accessories make all the difference when the weather turns bad – and how great products enhance the joy when the sky is blue.

Our GripGrab team consists of passionate, friendly people who are dedicated cyclists or enjoy active living. Should you have any questions, we are always happy to help you. Simply contact us and we will help you the best we can.